Comma builds a space for intellectual exchange to offer a different work experience

Comma builds a comprehensive strategic communications consultancy. Therefore, has just inaugurated a new space for intellectual exchange that will allow it to offer a different experience to its interest groups. Under the name ” Atmósfera comma “, the new space, located on Alburquerque Street – in the Chamberí neighborhood of Madrid – was born with the aim of becoming a […]

Product Expertise Central

We Spaniards change energy Product Expertise suppliers every 649 days (one year and ten months). This is the period of time between one hire and the next. 2.- Television is the main point of contact. The consumer during the Priming Phase (when we have not yet entered the Active Purchasing Phase). Other elements that influence it during this phase and […]

Product Innovations Decoded

Since last November, Borja López-Gómez has led the team specialized Product Innovations in social media and digital sales in the design , strategy and operation phases of Ernest . From that position, he directs the development of new digital strategies. Integrating audience modules (clusters, data or conversion insights…), offers (product, price, means of payment or delivery) and channels (media, search […]

The Future of Product Management

The creative agency Comunica+A changes The Future its name 25 years after its birth. Founded in Madrid by the Antoñanzas brothers in 1997, it has belonged to the dentsu group since March 2019. Now renamed Dentsu Creative . Jaime Antoñanzas, president of the company, has assured that with the disappearance of the Comunica+A brand “a new stage begins.   Comunica The […]