Check out this interactive infographic of top dog names by breed.
You simply click on a dog breed and it pulls up all of the most popular dog names for that breed in the bigger circle at the bottom.
In addition, it has the dog breeds broken up by small, medium, and large — and by color — making it easy to find the breed you’re looking for.
At the very bottom, you can see a fun fact about each breed.
Interactive infographics simply drive more engagement. It’s as simple as that.
Communicate With Your Audience
Videos in and of themselves are an interactive form of content because they tend to be narrative rather than consist of static content.
Because of this, it is probably the easiest type of interactive content to utilize in digital marketing.
Interactive video does get a bit trickier, though.
You see, with interactive videos, the user is no phone lists longer a spectator. Instead, the user is actually taking part in the video and making decisions.
Depending on the extent of the interactive video, the user can define the direction of the video, including the outcome.
By incorporating interactive video into your brand, you can expect users to stay on your site longer and likely engage with your products/service.
When users interact with videos, their attention remains on that content.
Share of Voice May Not Be
As a result, there is nearly a 600% increase in user activity. Furthermore, interactive videos tend to have 10 times increased click-through rate as opposed to passive videos.
Interactive video may sound a little intimidating, but it is just an experience that offers entertainment.
The company Lifesaver created an interactive Latest Bulk SMS training video that teaches both the Heimlich Maneuver as well as CPR, and you get to determine the outcome of the situation.
The viewer becomes the lifesaver for individuals who are literally in life-or-death situations, such as choking or cardiac arrest. As the lifesaver, it is up to you to decide what steps to take.
This type of interactive video is very educational and informative, but at the same time, it is fun and engaging.