Roland had access to Rock’s support when dealing with Ion on a daily basis. The tool is quite simple to use, but going beyond the basics is quite rewarding. Those who use Ion have a Rock support team available to answer questions and point out ways to perform specific tasks. […]
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The Power of Marketing: a guide to streamline successful campaigns Interactive content is able to make a big difference to a company’s marketing and sales strategies. Due to the sheer amount of possible. Shapes and forms it can take. different businesses can use. It to reach even the most specific […]
Rock Content’s plan is ambitious: to build a category-defining organization, due to the fragmented content market we’re currently living in. We are pioneers in content marketing. Our journey started with the challenge of educating brands about the value of content for their growth. Now, as many brands have a diverse […]
A successful branding strategy never loses sight of this and strives to connect with people in terms that resonate with them. Establishing a clear brand identity and developing an initial brand recognition strategy is the first step. Learning everything you can about branding is the second. Our comprehensive brand guidelines […]
They want to feel like their choices count for something, so they’ll need to believe in what your brand stands for and represents before choosing you. Be authentic when coming up with your brand’s message. Then establish clear, discernible connections between your company’s core values and the products or services […]
During this stage, your potential customer learns to select your products over the alternatives. They may do this because of price point, quality, or a previous positive interaction with your brand. During this stage, your customer doesn’t just choose you. They’re starting to respect your brand and see it as […]
As a result, you’d probably choose them over a similar company you’ve never heard of if you’re ever in the market for a product or service they sell. Your customers are no different. The more familiar they are with a brand, the more likely they are to trust it and […]
However, it’s about more than simply recognizing the name of a brand or one of the products it offers. When a brand has achieved a high level How to Get of recognition, people also instinctively recognize colors, logos, slogans, and even tones associated with it. Take Coca-Cola, to name just […]
Since we’re talking about engagement and trust, Mid-tier influencers usually have a closer relationship with their audience, which creates a natural trust feeling about a product or service promoted and also shows that a real person, closer to their reality, is representing that brand. Create an organic promotion flow If […]
This study is one of many that shows the main challenge when using an influencer to reach our target audience: it’s not about the size of a creator’s fanbase, but how that professional is with its audience and how a brand can talk to that audience through that influencer. It […]
