If you’ve worked with any type of site that deals with a large number of listings, you’ve likely come across faceted navigation. Faceted navigation is a widely accepted UX pattern that helps users discover what they’re looking for in less time. The downside is that it comes with many potential SEO complications that you’ll need to mitigate. Is a UX pattern that helps users find specific listings on category/archive pages by allowing them to filter based on various attributes that the listings have. It’s commonly used on large sites as it speeds up the time for users to find what they’re looking for.
Many people also
Refer to faceted navigation as ‘faceted search’, or simply ‘filters’. You will find this type of navigation on various types of sites; here are some examples: What happens executive data when a user selects a filter varies, but generally one of four things will happen. The listings instantly update to reflect the selection without a page reload (by using JavaScript). The page reloads, and the listings reflect the selection (no JavaScript involved). When the user selects an item in the list, nothing happens until they also click an ‘Apply’ button, which then updates the listings to reflect the selection (again, using JavaScript). When the user clicks to apply the filters, a new page loads. This is just one example of duplication on the site.
The first two
Options have a similar UX but a different UX pattern to option three. Which UX pattern you use depends on whether a user is likely to use more than one filter. If users tend to Latest Bulk SMS apply multiple filters, it makes sense to only apply the filters and update the listings once they opt to apply them. Once filters are applied, the URL can also optionally update to reflect the selection. What happens with the URL at this stage can also vary: Unfortunately, faceted navigation potentially creates a near-infinite number of facet combinations and indexable URLs. If you have issues with one of these, the SEO impact tends to be high. Below are some examples of how these issues occur and their impact on your site’s SEO.
