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How to Use Google Analytics 4 for Beginners

Building a successful website without data is hard. Really hard. Like doing a tightrope walk blindfolded, it is possible—but it’s way easier with the lights on. Enter Google Analytics. Google Analytics turns on your website’s metaphorical lights to reveal who’s visiting it, how they’re finding it, and what they’re doing there. How to Use You can then use this data to confidently put one foot. In front of the other to improve your website. In this guide, you’ll learn: You started your website to inform potential customers of your products or services and convert them into loyal customers.

To do this effectively

You need to know where visitors come from, what they’re most interested in, and which touchpoints help turn them into customers. Recording and analyzing executive email list your data with GA4 will help you build digital marketing strategies to attract more visitors and make more money. Is Google Analytics free? Google Analytics is completely free but does have collection and configuration limits. Most SMEs will never exceed these limits. If you’re worried, look for the green checkmark next to each report title; this confirms that you’re not looking at sampled data in the report. All of these auto-tracked events have the option to be marked as goals. Any additional goals, like form completions or phone calls, will need to be set up as an event using GTM.

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In your GA4 property

Therefore, “Configure” in the left-hand navigation (it looks like a table icon). You simply slide the toggle named “mark as conversion” for. The events you’d like to trigger conversions Latest Bulk SMS from this screen. With everything correctly set up, you’re probably wondering how to use this thing. This question is a difficult one to answer because there’s no single way to use Google Analytics. It can tell you hundreds of things about your website. So the way you use it will depend on the data you need to know. For that reason, instead of trying to explain every single report here, I’m just going to cover the basics of how you can use GA4 to understand how users get to your site, what they do there, and the multichannel journey customers take to conversion.

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