Businesses spend more time, money, and effort trying to find new customers rather than keeping their existing ones.
Customer retention is to as the simple act of being able to retain customers over a certain period of time.
Ultimately, it is keeping customers loyal to you after you have reeled them in.
While acquiring new customers is important to the success of your business, it’s important to realize that existing customers are a significant asset to your company.
Did you know that there is a 40% higher chance of selling to an existing customer than a brand-new customer?
It can also be anywhere from 5 to 25 times more expensive to acquire a new customer as opposed to retaining a current one.
Why Should Your Business Worry About Customer Retention
Now that you know what interactive content is and why customer retention is so important to your business, it’s time to get down to the nitty-gritty.
How can you use interactive content to increase customer retention?
Interactive content takes on many forms and can be applied to virtually any kind of digital marketing campaign that utilizes content.
You just need to know what type of content to phonelist use and how to use it effectively so it adds value, increasing the chance of retaining the customer.
This is where a program like Ion comes into play. It walks you through step-by-step to develop personalized interactive content that delivers results quickly and efficiently.
To retain customers, you need to keep them informed, engaged and entertained — 3 things interactive content can do for you.
Ensure the content is relevant
The key to using quizzes to gain the attention of the buyer and/or to retain the customer is to ensure the content is relevant.
Otherwise, there is a good chance they will lose interest and move on.
For instance, you don’t want to send a quiz to a user about Harry Potter if you are selling products related to makeup.
Personalize everything
You want to ensure the quizzes are personalized Latest Bulk SMS so your customers get something out of them.
This will increase the chances of them exploring your product or service further after the quiz.
The results of the quizzes can also help you learn what to send to your customer at a later date in an e-mail, newsletter, text message, etc.
