During this stage, your potential customer learns to select your products over the alternatives. They may do this because of price point, quality, or a previous positive interaction with your brand. During this stage, your customer doesn’t just choose you. They’re starting to respect your brand and see it as […]
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As a result, you’d probably choose them over a similar company you’ve never heard of if you’re ever in the market for a product or service they sell. Your customers are no different. The more familiar they are with a brand, the more likely they are to trust it and […]
