“Page Performance” is the new free tool presented to us by the Cool-Tabs platform. It is used to measure the performance of our company page and. In turn. Be able to compare these results obtained with some data from the competition. Facebook has made changes to its algorithms to give more organic visibility to the highest quality content and. In turn. has eliminated the option of forcing users to be fans of a page in order to participate in a brand’s promotions or contests. . “Having a large number of fans who are only with you for the prize of your new contest simply serves to worsen your statistics and sink your reach. Because in the end only users who are truly committed to your Brand will be able to become your customers.”
Tool to evaluate the performance of your Facebook page
Facebook has made changes to its algorithms to give more organic visibility to the highest quality content and. In turn. Has eliminated the option of forcing users to be fans of a page in order to participate in a brand’s promotions or contests. “Having a large number of fans who are only with you for the prize of your new contest simply serves to worsen your statistics and sink your reach. Because in the end only users who are truly committed to your Brand will be able to become your customers.” At Cool-Tabs, as Marta email database Chamorro (head of communication and marketing for the firm) explains in her press release . They also follow this trend. And they have in mind to provide their clients with the necessary data so that their campaigns are as personalized.
Page Performance what data does this tool provide about your Facebook page
Fans reached : average number of fans who have been shown your last 50 posts (non-paid). Fans reached through paid posts : Followers of your Page who have seen the promoted posts. Reached through paid posts : average number of general users who have seen the paid posts. These users may or may not be fans of the page. Reached organically : it is the average of the number of Facebook users to whom the social network has shown your last 50 posts (non-paid). These users may or may not be fans of the page. Engagement : users who have interacted with your posts. That is. They have Latest Bulk SMS commented, shared, clicked ‘Like’ or clicked on some part of the post (link, photo, video, etc.). This average is calculated based on the total number of users who have seen the post organically.
