According to estimates from the Global Carbon Project, if the web were a nation. It would be the third in terms of electricity consumption and the fourth in terms of pollution, after China, the USA and India. It is a count in which, at different levels, everyone participates: big tech, the large infrastructure of submarine cables and data centers essential for the contemporary economy. as well as small individual behaviors. Which go from managing emails to browsing on smartphones , tablet or PC. The way a website is designed also determines its greater or lesser energy consumption. According to estimates from the non-profit Green Software Foundation, web design could account for around 20-30% of a site’s total energy consumption and CO2 emissions.
This is because it influences the size of data transfer which, in turn
Affects the energy consumption of devices, network infrastructure, data centers. Reduction of environmental impact Hand in hand with the increase in this awareness.. The fashion house Valentino is one of the latest to have started a process, in collaboration with the Buy TG Number Data company Karma Metrix, to measure the energy performance of its pages and websites and reduce their impact. And there are over one hundred companies that have already relied on the Code me Green start up. Reply, the main software and ICT company in Italy, present in 16 countries, has an internal team dedicated to the study of different green web design methodologies and their specific impact in terms of CO2 reduction, the result of collaboration with the start-up Daedalus.AI.
The company's chief technology officer
Filippo Rizzante, highlights the elements that make a site more impactful: the quantity of data, mainly composed of content such as videos and high-resolution images (the larger the size of a site.The greater Latest Bulksms the energy consumed to transmit this data over the network and consequently C02 emissions); the quantity of network requests, especially those made to load external resources, the efficiency of the code and that of the server. «By working on these factors, a website can significantly reduce its emissions. For example, image optimization alone can lead to a reduction in page size of up to 30-40%, which translates into a similar reduction in energy consumption and therefore CO2 emissions”, continues Rizzante.