The insertion of an open payment system along public transport lines is already in full development . The objective is that users have the opportunity to use their respective digital wallets , the most notable being that of Plin and Yape . Plin and Yape as payment instruments Also, it is possible to use bank cards that allow entry to […]

A new player would be about to enter the streaming competition. Warner Bros would add to the offering of these platforms by offering free content with advertising. Warner Bros. would enter streaming Warner Bros Discovery would be preparing a free streaming platform that would enter the market in the near future. In days when Netflix users are dissatisfied with its […]

Since it arrived in Argentina 5 years ago, Rappi has had approximately 6 million downloads , so it registers around 1.3 million fully active users , around 15 registered businesses and about 20,000 delivery people deployed throughout the territory. Rappi: Advantages of ecommerce In commemoration of the 5th anniversary in the southern country, Rappi has released its report called “ECommerce […]

It is known that logistics is decisive for the development of the economy in general terms , at least in the field of ecommerce . Therefore, it is one of the fundamental actors when it comes to distributing products marketed in digital stores. The role played by logistics operators is very relevant, since they are essential figures for the sector, […]

As part of its new omnichannel strategy, Real Plaza opened its first phygital space, to provide an experience that integrates physical and digital purchases. Real Plaza opens its first phygital space In line with its omnichannel strategy, the Real Plaza shopping center chain opened its first phygital space in Peru, where it integrates physical and digital purchases. The area where […]

The marketing of L’Oréal products in Peru is already above 20% compared to the indicators that occurred in 2019 , this is partly due to the deepening of sales in skin care items, makeup and fragrances , according to what was commented by Alberto Mario Rincón , who is general director for Central America and the Andean Region. So far […]

The fines that the National Authority for the Protection of Personal Data (ANPD) can establish range between S/ , and S/ , , this in reference to sanctions in the field of personal data . In alone, the entity inspected some institutions and established fines that exceeded S/ million. . The ANPD imposes fines depending on the severity of the […]

The national backbone fiber optic network (RDNFO) was created more than years ago , with the purpose of promoting high-speed Internet accessibility on a national scale , a great proposal that has not been fully fulfilled and can only be underutilized. by % of its generated capacity in. Backbone network and role of the Peruvian State In order to establish […]

Today customers are looking for a unique, omnichannel and personalized experience. Given this, companies must be prepared in an increasingly competitive environment, paying attention to trends in customer experience management. Trends for managing customer experience Faced with customer demands for a unique, omnichannel and personalized experience, companies must differentiate themselves in an increasingly competitive market. Innovation and strategy must go […]