Keeping an up-to-date repository of contact information for your prospects and customers is one of the most time-consuming and challenging parts of being in a B2B organization — unless you’ve got the right technology in place.
B2B contact database providers exist to supply teams with leads and give sellers quick access to tons of accurate information about in-market accounts.
These lead repositories exist to overcome one of the biggest challenges of B2B sales. Approximately 54% of marketers say improving low lead quality is their biggest challenge right now. After all, what use are leads if those leads don’t ever convert?
A quality B2B contact database can bolster your lead generation efforts, but where should you turn for a high quality B2B contact database? Let’s examine the top contenders for sales and marketing teams in 2024.
Why use a B2B contact database for business contacts?
B2B sales are booming. It’s estimated they’ll top by 2027, and competition is on the rise. That’s why in the modern marketplace, data is the driving force behind lead qualification and conversion.
The best B2B contact databases provide a list of contacts and companies containing vital information, including:
Some databases even contain fields where sales reps can note buying intent or see automatically calculated lead scores. Using these platforms ensures reps and sales leaders alike have constant access to reliable data. So, what impact can B2B contact databases have on organizations?
Let’s take a look.
Keep your contact database organized with informative data
Saving time and streamlining your sales efforts is the most impactful way to improve performance. A major obstacle though is organizing thousands of El Salvador Phone Numbers contacts, each with updated, relevant data. Even back in 2017, decayed annually. Interacting with inaccurate or out-of-date lists can waste up to 70% of your prospecting time.
Another problem B2B contact databases solve is providing instant access to relevant, actionable insights, including:
- Demographic data: Groups of people based on broad characteristics, including age, gender, and location
- Company data: Vital company information, such as the number of employees, primary products or services sold, and annual revenue
- Buyer intent data: Insights about Bulgaria Phone Number List specific buyer behaviors online that help reps identify the right people in the right accounts at the right organizations
- Technographic data: An analysis of a company’s tech stack, including software, hardware, and applications.
