The brand The La Perla Relais website offers an improv user experience increases online visibility addresses questions from potential customers and encourages the conversion of direct bookings. Continue to follow us on the blog to learn more about digital marketing strategies. And if you also want to gain a competitive advantage in the hotel sector dont hesitate to contact us Youve finally decid to take your business to social networks but now you ne to understand how to proce. To set up your social strategy you will ne two elements of crucial importance the itorial plan and the itorial calendar.
It often happens that they are confus
Or that the two terms are us synonymously but the itorial plan and the itorial calendar are not the same thing at all . Lets look specifically at the characteristics and role of each of the two. What is the itorial Plan The itorial plan also call P is the strategic Philippines TG Number Data document that includes all the details themes contents and formats to be us on your communication channels. It is a real collection of objectives analyses insights and information essential for setting the social strategy. It must necessarily be prec by an analysis phase in which it is necessary to delve deeper into the context the target.
The time frame taken into consideration
The competitors present on the market and the reference objectives. All this information is collect and insert into what will be call the itorial plan. Usually the itorial plan is develop in a mium or long term perspective and includes several main components Philippines Phone Number List the frequency of publication the social communication and dissemination channels of the contents the reference target the style and tone of voice the type and format of content the forecast of any advertising campaigns. Each of these elements can then be customiz bas on the nes of the project the characteristics of marketing objectives.
