This study is one of many that shows the main challenge when using an influencer to reach our target audience: it’s not about the size of a creator’s fanbase, but how that professional is with its audience and how a brand can talk to that audience through that influencer. It […]
telemarketing lists
2 posts
Stories by far attract the most attention from consumers today — stories they can relate to, stories that entertain, and stories that inform. It’s no wonder then that sales and marketing professionals are taking notice and incorporating the story format into their strategies. Yet we’re not just talking about storytelling, […]
