Account-Based Marketing (ABM) focuses on targeting specific high-value accounts with personalized marketing strategies. Here’s how to measure the success of your ABM campaigns.
Track Account Engagement Peru phone number library
One of the primary goals of ABM is to engage key accounts. Measure how peru phone number list often these accounts interact with your content, open emails, attend webinars, or respond to outreach. Tools like HubSpot, Terminus, or Salesforce provide detailed engagement metrics.
Monitor Pipeline Velocity Peru phone number library
Pipeline velocity refers to the speed at which targeted accounts move representatives of the manufacturing through the sales funnel. A successful ABM strategy should reduce the time it takes for accounts to progress from awareness to decision-making. Track how long each account spends in different sales stages.
Measure Account Penetration
Account penetration measures how deeply you’ve engaged various stakeholders cu lists within a targeted company. Track how many contacts within the account are involved in the buying process and interacting with your content. A higher number of engaged contacts indicates successful penetration.
Evaluate Revenue Growth
ABM aims to generate more revenue from high-value accounts. Measure the revenue growth directly attributable to ABM campaigns by tracking closed deals and comparing the value of those deals to previous averages.
Assess Customer Retention and Expansion
ABM is also focused on deepening relationships with existing clients. Measure customer retention rates and look for opportunities to expand the account by offering new products or services. Strong retention and expansion are signs of ABM success.
