It is known that logistics is decisive for the development of the economy in general terms , at least in the field of ecommerce . Therefore, it is one of the fundamental actors when it comes to distributing products marketed in digital stores. The role played by logistics operators is very relevant, since they are essential figures for the sector, since it was very evident in 2020 with the emergence of the pandemic , which reconfigured consumer habits. Sustainable logistics in ecomemerce Sustainability is an aspect that generates great interest in the objectives of brands and consumers themselves.
What is expected from logistics currently?
What is expected from logistics currently? With logistics, e-commerce companies have the great challenge of positioning themselves in each town of a country , with this they can deepen the sales of large conglomerates, entrepreneurs and SMEs, who can ensure exclusive moments for their client portfolio. For their part, brands have a marked interest in ensuring that buyers access from the online store. Customer consumption decisions continue to be determined by logistics in ecommerce. Therefore, companies are establishing strategies that are more sustainable and users are looking for solutions that are compatible with the environment.
Imposition of logistics in the ecommerce sector
Logistics can be positioned as the support that businesses require to ensure customer satisfaction. In this sense, it is essential that ecommerce are updated and get used to the demands of the market , incorporating technology and services, placing permanent transformation as a banner. The current economic situation is decisive in ecommerce logistics. Taking into consideration one of the most recent CyberMonday 2022 reports , purchasing decisions and the product mix are being transformed. In general, they tend to have implications for the projection of operations.
