Organisation is essential when setting up your Google Ads campaigns . There are Hungary Mobile Number List many points that you should not overlook as they can be decisive when optimising, measuring results or monitoring your campaigns.

The importance of organization throughout the assembly of campaigns

The most advisable thing in this case is to have a “trust checklist” on hand , with a template in which we list all the steps to follow necessary to not leave anything behind.

As for campaign planning, it is ideal to always leave it reflected and organized (in a spreadsheet, for example) h includes:

• Campaign name
• Aim
• Release date
• Ad group
• Segmentation
• Daily budget
• Monthly budget
• **Total budget

Basics when launching your campaigns on Google Ads

In your campaign setup checklist, you should have these steps checked [v]. Don’t forget them!

Naming

Choosing a clear, meaningful and simple campaign name is essential to quickly identify campaigns and be able to perform more optimized monitoring.  

It is very important that there is coherence and order between this structure at the general account level, that is, carrying out the same nomenclature structure for the entire account.

**It is recommended to separate spaces with hyphens or underscores.

One of the most commonly used and simplest ways can be:

COUNTRY_Product/Service_Campaign type_Objective_Company identifier

Example: ES_Decathlon_Search_Sales_mh.

Parameters

Don’t forget to add UTMs to your campaigns! They will help you Albania Phone Number List track users who convert on your website.

You can add them from your campaign in: Settings > “Additional Settings” > Campaign URL Options

UTM template prototype: utm_source={google}&utm_medium={cpc}&utm_campaign=“Campaign_name”&utm_content={creative}&utm_term={keyword}

Tracking and conversions

Before launching your campaigns, you should check that the tracking is correctly configured and all triggers are firing correctly (in the case of GTM ).

It is also very important to review the conversions you have added to the campaign itself, in this case, to decide if you want to add them all, or keep some of them specifically.

Don’t leave extensions behind (new Resources)…

Although they are not included in the main steps when setting up the campaign, it is important to add them once it is created. Google Ads gives us a multitude of interesting extensions, which you can adapt to your business.

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